In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

As the final article of the three-part series on long-term athletic development (LTAD), this article will focus on enhancing physical fitness and participation in LTAD programs that promote physical fitness and physiological wellbeing, regardless of age, ability, and aspirations.

Deloading is widespread, but its application is often inconsistent and undervalued. That gap caught Lee Bell’s attention after discovering there was no consensus definition. Bell is a Senior Lecturer at Sheffield Hallam University who focuses on the deloading, overtraining, and overreaching spectrum. He explains how overtraining and overreaching are sometimes used synonymously. That confusion is compounded further by associations with overtraining syndrome (OTS). Instead, Bell frames overreaching as a “window of opportunity” when used intentionally. For example, a planned overreach can be functional or non-functional based on recovery. Bell also examines opportunities and tradeoffs in modern periodization models. He contrasts flexible and fluid approaches with more traditional, rigid programming; each approach has implications for athlete trust and recovery. Looking ahead, Bell envisions a collaborative approach to sport science driven by coaching needs. He reflects on recent coaching survey data and the key themes that emerged for the future. Hear his perspective on next steps in velocity-based training, individualized periodization, and variability. Reach out to Lee via Instagram: @lee3ell and LinkedIn: @lee-bell| Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs → Read the SCJ article co-authored by Lee Bell referenced in this episode: A Practical Approach to Deloading: Recommendations and Considerations for Strength and Physique Sports.

A qualified strength and conditioning professional in the high school environment can benefit both the school and the students in a number of ways, including injury reduction, improved performance, and risk management.

The NSCA Long-Term Athletic Development (LTAD) Special Interest Group (SIG) Executive Council Members, Joe Eisenmann, Rick Howard, and Tony Moreno, sit down with the NSCA Coaching Program Manager, Eric McMahon, to discuss LTAD as a framework for the field of strength and conditioning, and the importance of establishing physical literacy in athletes. Find the Long-Term Athletic Development Special Interest Group on Facebook: NSCA Long-Term Athletic Development SIG | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This episode of the NSCA Coaching Podcast presents drug testing and anti-doping initiatives in elite sport. Team USA 2008 Olympian, Carissa Gump, discusses how her journey as an international level weightlifter led to her becoming an ambassador for fair competition. Gump shares lessons from overcoming a career-threatening injury prior to the 2008 Olympics, with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and how a passion for supporting athletes has fueled her career as a sport business executive. Learn about opportunities that the NSCA Foundation has for aspiring strength and conditioning professionals, and how the NSCA Foundation serves to promote the philanthropy of the coaching profession. Learn more about clean sport and anti-doping by taking the USADA Coach’s Advantage Course for 0.2 NSCA CEUs. Check out NSCA Foundation resources to discover grants and scholarships available for strength and conditioning professionals. More episode links: USADA – U.S. Anti-Doping Agency TrueSport – Education for Coaches, Athletes, and Parents NSF for Sport – NSF Certified Nutritional Products Listing Global DRO – Drug Reference Online Drug Free Sport – Anti-Doping Services and Education Email Carissa at carissa.gump@nsca.com| Connect with Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

High standards improve the quality of professionals working within the fitness industry. This article provides steps that may help to increase income for personal trainers.

Nearly all fitness professionals are forced to address low back pain (LBP) to some extent, regardless of the age or population with which they work. The purpose of this article is to shed light on contemporary research surrounding LBP.

Learn about the new NSCA Strongman Special Interest Group (SIG) from strength and conditioning coach, Heidi Campo. Campo talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about her path in strength and conditioning that ran from bodybuilding and powerlifting to becoming a strongman competitor. Campo discusses her experiences spending the winter in Iceland at the “Nest of Giants” with four-time World’s Strongest Man, Magnus Ver Magnusson, and how camaraderie in the sport ignited an even stronger passion for her work as a coach. This episode also discusses how strongman is not just for elite competitors, and how training concepts and methods from the sport can be integrated across all levels of athleticism, multiple sports, and for clients of any age. You can reach out to Heidi on Instagram: @muscleyogi or by email at heidi@coachbta.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Join the NSCA Strongman Special Interest Group to continue the conversation and learn more.