This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.
"Can personal trainers cure disease?" Phil Kaplan asks during the 2014 Personal Trainers Conference as he talks about shifting the perception of personal trainers towards something greater. What if personal trainers addressed the largest market in a way that they have never been helped before? Join Phil as he discusses big ideas.
One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.
Marie Spano, MS, RD, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference on the most popular nutrition myths and provides evidence debunking each one.
Optimize quality of care and mitigate potential litigation in your personal training practice through a clear understanding of the strengths, weaknesses, opportunities, and threats (SWOT) of personal training.
This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.
The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.
Personal trainersOrganization and AdministrationProfessional Development
This article will discuss the balance between what an aspiring bodybuilder may expect from a personal trainer, what a personal trainer is able to provide, and how a personal trainer can be a valuable asset towards the aspiring bodybuilder’s development.
Personal trainersExercise ScienceNutritionProgram design
Lance Walker, Global Director of Performance at Michael Johnson Performance (MJP), talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being unselfish in your work, developing your people skills in order to be a better coach, and mapping out your professional path.