This section from the book, Developing Endurance, gives an overview of how to plan and develop a program for endurance athletes by following four steps.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield

In this session from the 2015 National Conference, Brian Brabham provides ideas for improving the overall athletic ability of youth athletes, a better understanding of injuries sustained by youth athletes, methods to help prevent those injuries, and practical examples of training programs that can be effective options.

The career path of a personal trainer inherently presents a certain amount of instability and unpredictability, but this does not have to last. There is no reason that personal trainers cannot make great money, afford health insurance, save for retirement, and create more freedom in their lives.

In this session from the NSCA’s 2016 TSAC Annual Training, Brad Nindl provides an overview the current state-of-the-art physical performance optimization programs, and recommendations for program design based on these programs.

Learn how to individualize a group training session to ensure that all athletes are training at the same intensity. In this session from the NSCA’s 2017 Coaches Conference, Mick Stierli explains how to prescribe individual training for athletes at differing levels of fitness, and the importance of prescribing individual training intensity during conditioning sessions.

Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.