Lindsey Kirschman sees her non-traditional educational background as her greatest asset, not a detriment. She still considers herself a teacher — just differently — as the Director of Sports Performance for University of Utah women’s basketball. Coming from a family of educators, Kirschman initially studied forestry and range science before pursuing strength and conditioning. Kirschman explains how her teaching experience provided a firm foundation for optimizing learning and creating a positive environment. Her approach promotes skill transfer from the weight room to sport and beyond, using exercises like sled pushes as analogies for life lessons about resilience. A former track athlete, Kirschman underscores that while the finish line is the same, every athlete’s starting point is unique. Kirschman also discusses culture building through her “GOAT Award” and the challenges of transitioning from a generalist to a specialist. She encourages aspiring professionals to reframe their mindset and fully engage with their working environment. Connect with Lindsey by email: lindsey.kirschman@utah.edu and Instagram: @authentically_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Get involved with the NSCA! Don’t miss your chance to give back and fast-track your growth with volunteer roles. Many applications close December 15 — apply now at NSCA.com/Volunteer.

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

This excerpt from Strength Training, Second Edition briefly details hormones and their role in the human body.

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

Despite best efforts, musculoskeletal injuries among active duty service members continue to be pervasive and on the rise. Tactical facilitators can each do their part as a member of one team to avoid the injuries that are preventable and to rehabilitate, recondition, and optimize performance in the ones that do occur and are treatable.

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

Dr. Allison Randall, Strength and Conditioning Coach for the Vanderbilt University Women’s Basketball Program, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about how her path to the 2012 London Olympic Games as an athlete led her to pursue the strength and conditioning profession. Topics include the use of appropriate cueing strategies to optimize work with young athletes, differences with team versus individual sports, and the importance of education for coaches. Find Dr. Randall on Twitter: @AllisonVRandall or Instagram: @allisonvrandall | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to discuss creatine supplementation for athletes by addressing supplementation for athletic performance, recovery, cognition, brain function, safety, contraindications, and other special considerations.

Learn about the framework for practical, functional, and sequential skill development for a “best practices” model. This model is designed to develop a movement vocabulary, physical literacy, and movement skills for improved athleticism.