Jim Davis, the Director of the Good Athlete Project, identifies usable methods for effective, research-based methods to motivate a unique group of athletes. In this session from the NSCA’s 2018 Coaches Conference, Davis explains how to distinguish between effective and ineffective motivational techniques, and how to design individualized strategies to get the most out of your athletes.

This article provides a brief overview of literature where regional hypertrophy was reported. It also discusses the basic science and application of regional hypertrophy training.

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article in NSCA Coach examines whether athletic coaches, educators, and institutions are adequately prepared to support athletes through athletic retirement. Visit NSCA online to learn more on LTAD and coaching strategies.

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This article will detail example resistance training and aerobic conditioning sessions that could be used by a female recruit in the lead-up to their academy program.

Strength and conditioning professionals who incorporate a properly designed and supervised training program can help their young athletes train, compete, and reduce the likelihood of injury.

Mental health is changing across sports and human performance. See how strength and conditioning professionals can recognize, respond, refer, and use resources.

This article from Personal Training Quarterly reviews tart cherry supplementation and its role in strength training. Visit NSCA online to read more on athletic performance and sport nutrition.

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.