(1,386 found)
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019by David Crump, NSCA-CPT, RCPT*D
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development
Wildland Firefighter Job Task Analysis and Implications for Firefighters
August 17, 2018by Katie Sell, PhD, CSCS*D, TSAC-F
In this lecture from the NSCA's 2014 TSAC Conference, Katie Sell talks about the unique demands and skills required of wildland firefighters. Because wildland firefighters are involved in many different disciplines, Katie stresses the importance of fitness for not only job performance, but survival.
TSAC Facilitators Program design Testing and Evaluation
How to Design and Implement a Legally Defensible Tactical Fitness Test
May 7, 2018by Brent Alvar, PhD, CSCS,*D, RSCC*D, FACSM, FNSCA, Mark Abel, PhD, CSCS,*D, TSAC-F,*D, Thor Eells, TSAC-F, and Bradley J. Warr, MPAS, PhD, CSCS
This session from the NSCA’s 2015 TSAC Annual Training provide examples of how different agencies (i.e., fire, military, and police) have implemented legally defensible fitness tests. Previous experiences will be shared as well as general recommendations on how to implement a scientifically-based testing battery.
TSAC Facilitators Program design Testing and Evaluation Client Consultation|Assessment Legal Issues
Leveraging the Trends in the Fitness Studio/Gym Community
April 10, 2018by Josh Leve
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainers Organization and Administration
Force-Vector Strength Training
September 16, 2019by Yann Le Meur
This infographic summarizes a study in which adding both horizontal and vertical force-vector exercises enhanced physical performance during in-season play.
Personal trainers TSAC Facilitators Coaches Program design
Physiological Responses to Defensive Tactics Training in Correctional Populations – Implications for Health Screening and Physical Training
June 25, 2018by Robert Lockie, PhD, TSAC-F
Correctional officers can achieve heart rates that are indicative of maximal effort exercise during a simulated confrontation with a noncompliant inmate. Given the nature of the position, agencies should attempt to hire individuals that have the potential to be able to work in these situations and training instructors should ensure they are physically developed so they can function and make correct decisions when providing maximal effort under stress.
TSAC Facilitators Exercise Science
What it Takes to Survive and Thrive as a Fitness Studio Owner
April 10, 2018by Josh Leve
It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?
Personal trainers Organization and Administration
Top Ways to Drive Traffic to a Fitness Business
April 10, 2018by Josh Leve
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainers Organization and Administration
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