One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.
This article is a personal perspective on utilizing the Functional Movement System (FMS) as a tool to identify potential problems and function efficiently on a large group scale to reduce the risk of injuries.
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This article in TSAC Report 76, explores fitness testing methods in military training spaces. Visit NSCA online to read more on tactical populations, and performance training
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By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.