The purpose of this article is to briefly identify the expectation dynamic for strength and conditioning practitioners and to provide a practical mode for operational thought.
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
The aim of the get up and go drill for rugby players is to develop the ability to accelerate from a low body position, which is especially important when accelerating into a potential contact situation.
In this session from the 2018 Personal Trainers Conference, Douglas Sheppard, Owner of J & D Fitness Personal Training Studio, discusses how hiring quality staff is one of the biggest challenges in strength and conditioning. He also discusses how he discovered where to find a good coach and how to effectively develop them.
Personal trainersOrganization and AdministrationProfessional Development
Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
Personal trainersOrganization and AdministrationProfessional Development
With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.
Personal trainersOrganization and AdministrationProfessional Development
While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.