In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This NSCA Coach article provides a proposes a framework for standardizing SEB resistance training based on principles of kinetic and potential energy. Visit NSCA online to read more on exercise science and sport performance.

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Providing a safe and effective youth strength and conditioning program is only the foundation of their long-term athletic development.

In this session from the 2015 NSCA National Conference, Fred Eaves outlines some of the most pressing issues associated with developing the multisport athlete. He also explains strategies that can be used in order to deal with these issues while maximizing the multisport athlete’s potential.

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

This book excerpt is from Developing Agility and Quickness, Second Edition and goes over change of direction drills to help with speed and power development as well as an athletes cognitive and decision making skills.

This NSCA Coach article aims to equip coaches, athletic trainers, and support staff with the knowledge and tools necessary to manage REDs among college athletes. Visit NSCA online to read more on mental health and sport performance.

From the 2021 NSCA’s Coaches Conference, Guy Hornsby, Teaching Assistant Professor in Athletic Coaching Education at West Virginia University, and John Wagle, the Director of Performance Science and Player Development for the Kansas City Royals Major League Baseball (MLB) team, discuss applied sports science and athlete monitoring for both intercollegiate student-athletes and professional athletes.