Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

The purpose of this article is to present a brief review of research on the safety and efficacy of caffeine used by athletes participating in anaerobic-dominant sports.

This excerpt from NSCA’s Guide to Sport and Exercise Nutrition briefly analyzes some of the research behind creatine and its application to sport performance.

Passion, while imperative to training, must be paired with energy, enthusiasm, intention, and knowledge to truly make a difference and create your “sonic boom.” Being an effective strength and conditioning coach is a lifestyle, not a job, and with continued passion, you can affect many lives positively.

Scientific research has identified lactate threshold (LT) and maximal exercise performance as being very important contributors to endurance performance. A well-designed endurance training program can lead to improvement in both LT and maximal exercise performance within a single season and from season to season.

This article defines and reviews the allostatic load theory in tactical personnel.

This article will explore the concept of “pink taxing,” whereby females must expend more metabolic energy compared to their male counterparts to achieve the same scores in standard military fitness tests.

This article features the recharge skate—an in-season hockey conditioning drill, designed by the authors, to maintain hockey-specific energy system fitness throughout the competitive season.

This book excerpt from Developing Endurance goes over nutritional strategies for pre-competition and during competition phases to maximize performance.

This excerpt from Developing the Core gives a quick look into why a stable trunk is so important for swimming athletes.