To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
Female athletes in the United States have made great progress in sports since Title IX was enacted in 1972. Despite the progress they have made, female athletes have yet to gain full recognition for their athleticism and their achievements. The purpose of this article is to break down the stigma female athletes have received over the years and shine light on the differences that make female athletes a reward to train.
CoachesProgram designOrganization and Administration
Michael Doscher from Valdosta State University talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to thrive for many years at one institution and work well with those around you, as well as how strength coaches should be evaluated.
This infographic briefly explains a study that aimed to identify which movements during simulated basketball games require greater acceleration and their frequency of occurrence.
Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.
CoachesExercise ScienceOrganization and Administration
This article will review available information about pulsed electromagnetic field (PEMF) therapy and practical applications that could be adopted by strength and conditioning coaches.