By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload.
Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.
This article summarizes current populations and descriptions of sedentariness and deconditioning, and offers practical considerations for personal trainers working with these behaviors.
Personal trainersProgram designClient Consultation|Assessment
Supplements that claim to boost nitric oxide have not been proven to be all that effective since the actual conversion in the blood cell is rather complicated and requires oxygen, which is usually in short supply during exercise or at high altitude. So how does an athlete boost their nitric oxide production?
In this session from the NSCA’s 2016 TSAC Annual Training, Lance Walker identifies current trends in acceleration training for athletics, and discusses ideas for integrating elements of acceleration development into all facets of training.
Emily Zaler, Assistant Strength and Conditioning Coach for the National Football League (NFL) Denver Broncos, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the benefits of being persistent and proactively seeking out opportunities in the field. Topics under discussion include working with professional athletes, facing adversity head on, and how no task is too small to show how you can add value to a program.
Find Emily on Instagram: @ezaler or Twitter: @EZaler | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
Hear from University of Connecticut (UCONN) Director of Football Strength and Conditioning, Matt King, as he reflects on milestones and mentors along his decade-plus coaching journey with NSCA Coaching and Sport Science Program Manager, Eric McMahon. King discusses how his early exposure to strength and conditioning as a high school athlete informs the training-age and level-based training approach of UCONN’s football team. Episode highlights include a look into UCONN’s highly collaborative sports performance department, tips for navigating marriage and children in a career with long-hours, and discussion about the National Collegiate Athletic Association (NCAA) Transfer Portal.
Connect with Matt on Instagram: @coach_mking, Twitter: @Coach_MKing, or by email: matthew.2.king@uconn.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
Because fitness test results are part of performance evaluations, smaller service members have an advantage in terms of attaining promotions, despite evidence that suggests that greater body size, strength, power, and load carrying capacity is correlated with tactical performance.