Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

The purpose of this article is to evaluate the leading mindset, behavioral, and psychological factors controlling food intake, as well as, educate professionals on how to assist with developing healthier nutrition practices.

Bob Alejo, Director of Sports Science at Power Lift, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how Bob got into Strength and conditioning when the field was in its early stages of development. Bob shares his experience and gives advice on how to succeed in the strength and conditioning field.

This article will focus on three common areas of injuries that occur with ice hockey players and some recommended strategies for the strength and conditioning professional.

This excerpt briefly explains programming agility sessions for lacrosse athletes.

Matthew Van Dyke, Assistant Strength and Conditioning Coach at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about professional development, working as part of a comprehensive sports performance team, and developing additional knowledge in the field.

Michael Doscher from Valdosta State University talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to thrive for many years at one institution and work well with those around you, as well as how strength coaches should be evaluated.

Bone tissue is “alive” and is a dynamic tissue that can respond to resistance training. In addition to the obvious effects of resistance training on muscle mass and strength, resistance training may lead to decreased risk for osteoporosis, fractures, and falls in later life.

The purpose of this article is to discuss the different opinions regarding the validity of early sport specialization as opposed to diversification, specifically the effect these two methods have on injuries, motor development, skill acquisition, and social and psychological aspects.

Strength and conditioning coaches with knowledge of the exercise principles for youth and the specific demands of basketball can design effective integrative neuromuscular training (INT) programs based on the individual needs of youth athletes.