Lyndie Kelley, Coordinator of Strength and Conditioning at the University of New England (UNE), talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from athlete to strength coach at UNE. Topics under discussion include coaching and mentoring a variety of athletes and students, finding creative solutions for things and being resourceful at the Division III level, and having a fully integrated team from the athletic staff all the way to the non-athletic administration. Find Lyndie on Instagram: @noreaster_strength | Find Scott on Instagram: @coachcaulfield

A vast majority of athletes you coach will not become professional athletes, but the major components of Achievement Goal Theory (AGT) carryover outside of sport into any achievement-based setting. It can be argued that coaches helping athletes adopt a more productive set of achievement orientations is the single greatest contribution that coaches can make to the athletes’ lives.

As a Strength and Conditioning Coach with the US Olympic & Paralympic Committee (USOPC), Jared Siegmund prepares athletes for the apex of achievement and perseverance. Siegmund shares that, contrary to public belief, the Olympic competition cycle is not every four years — Team USA athletes face fierce competition in World Series events along the way to qualify. He also speaks to the creativity required to coach Paralympic athletes, where missing limbs create unique biomechanics and hearing or visual impairments impact cueing. Siegmund touches on his principles-based programming architecture, sample adaptations, and USOPC’s interdisciplinary support team. Additionally, Siegmund and McMahon discuss the new generation of modern athletes who are more in tune with data and can control their preparation experience. The discussion concludes with the importance of a growth mindset and getting out of your comfort zone, as well as opportunities to enter elite sport. Connect with Jared on Instagram at: @jaredsiegmund_ or LinkedIn: @jared-siegmund | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

The purpose of this article is to present the benefits of training with cable resistance, the different types of cable resistance machines, and the differences when choosing a machine for your programs.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

This NSCA Coach article provides a proposes a framework for standardizing SEB resistance training based on principles of kinetic and potential energy. Visit NSCA online to read more on exercise science and sport performance.

This Personal Trainers Quarterly article explains why personal trainers should understand how GLP-1 medications work. Visit NSCA online to read more on health science and fitness news.

This TSAC Report article highlights ruck performance for tactical athletes with key insights on load carriage biomechanics, gait changes, and training strategies to reduce injury. Visit NSCA online to learn more about military strength training.

This article features the recharge skate—an in-season hockey conditioning drill, designed by the authors, to maintain hockey-specific energy system fitness throughout the competitive season.