A vast majority of athletes you coach will not become professional athletes, but the major components of Achievement Goal Theory (AGT) carryover outside of sport into any achievement-based setting. It can be argued that coaches helping athletes adopt a more productive set of achievement orientations is the single greatest contribution that coaches can make to the athletes’ lives.

Five evidence-based motor learning practices can bridge the gap between knowing what correction needs to be made and developing effective strategies to facilitate skill acquisition.

This article provides strength and conditioning coaches with strategies to address hip mobility limitations that may lead to lumbar spine and femoral acetabular issues.

In this lecture from the NSCA's 2016 Coaches Conference, Caitlin Quinn discusses how to implement simple techniques for creating a disciplined (yet enjoyable) team lifting environment. Quinn talks about how to hold athletes to a high standard of knowledge and movement accountability, how to teach simple physiology to achieve desirable technique, how to instill a level of ownership within each athlete, and how to place a large emphasis on an athlete's mental engagement throughout a lifting session.

This article discusses how first responder organizations can optimize their training programs through scientific techniques, including the measurement of training load.

This article discusses the importance and impact a qualified fitness professional on the fitness and readiness of soldiers for the United States Army.

This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.