Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

While a basic fitness assessment will always be a part of a comprehensive client assessment, there is an array of more sophisticated tests and measures that are available to the personal trainer today.

In this first of a five-part series, Rachel Balkovec—the first female strength and conditioning coach in the history of professional baseball—provides an overview of her journey and how she got into professional baseball. This video starts with her recruitment by the University of New Mexico and includes her journeys to the Dominican Republic.

Captain Tony Soika, MS, CSCS, TSAC-F, speaks at the 2013 National Conference on what it takes to become a tactical strength and conditioning coach. In this first of four videos, Tony reviews the importance of leadership.

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

The following article provides a list of tests that could comprise a fitness assessment to measure overall fitness and health prior to, during, and after an academy training program.

Ron McKeefery, Vice President of Performance and Education for PLAE, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how he got started with the Iron Game Chalk Talk, his involvement with the NSCA, the value in attending and putting on events, the future of the profession, decision paralysis, and creating culture in the weight room.

This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.

Looking for a job is an art and a skill. Not looking at it that way may cost a strength and conditioning coach a great opportunity. This article provides one experienced coach’s perspective on what is important as a strength and conditioning coach looks to climb the ladder or change positions in the profession.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.