With the current rise in overweight individuals, obesity, prediabetes, and diabetes, the role of qualified personal trainers is absolutely crucial for creating a more active and healthy society.

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

This PTQ article discusses current research examining the relationship between training volume and muscle hypertrophy and provides guidelines for optimizing training outcomes. Visit NSCA online to read more on exercise science and sport performance.

This article encompasses some of the necessary experience, education, certifications, and personal development needed to become a strength and conditioning coach.

Are you interested in pursuing a career in strength and conditioning research? Chad Kerksick, Assistant Professor of Exercise Science at the University of New Mexico, provides insight into some of the advantages and disadvantages of a career in academia. Kerksick talks about how to choose a path, and the different types of academic jobs available today.

This article examines how plant-based diets can effectively support athletic performance. Visit NSCA online to learn more about exercise science and nutrition research.

This article discusses the importance of resistance training for older adults and considerations that personal trainers need to be aware of when working with this population.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.