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This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Reactive Tier System for Speed

The use of conditioning activities at maximal and sub-maximal intensities can increase subsequent sprint speed. This infographic describes how individuals’ responses can differ and suggestions to optimize post-activation potentiation (PAP) methods.

Understand the relationships between different testing variables and what they mean. In this session from the NSCA’s 2017 Coaches Conference, Bryan Mann explains how to use various equations from research to garner deeper insights into commonly collected data.

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“Five basic training techniques have been producing great results for our clients,” says Mike Bracko in this session from the 2015 NSCA Personal Trainers Conference. Learn how you can help your clients add these five easy performance enhancers to their lives.

Today’s fitness professionals need to navigate an evolving landscape of laws and regulations. In this session from the NSCA’s 2016 Personal Trainers Conference, Rick Collins identifies the nuts and bolts of what fitness professionals need to know about nutrition law. Learn how to protect both your business and your clients.

Dana Santas demonstrates how to improve mobility and performance by reestablishing positive breathing patterns.

In this session from the 2015 NSCA National Conference, Nelson Ayotte—the Strength and Conditioning Coach for the St. Louis Blues National Hockey League (NHL) team—explains how to design and implement a specific energy systems program at the elite level. Ayotte demonstrates the characteristics of each of the three energy systems and their trainability, and explores how to understand the energy demands of a sport by analysis of its characteristics, competition intensity, and duration of efforts and recovery periods.