Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.

NSCA Member Spotlight: Lee Brown shares his path into tactical strength and conditioning, firefighter research, and how NSCA engagement has elevated his career.

The purpose of this article is to identify and discuss the difficulties that can arise when performing physiological-based research with firefighters.

In this video from the NSCA's 2014 Coaches Conference, Coach Donnell Boucher, CSCS, talks about training strength and conditioning at the Citadel Military College of South Carolina, and shares practical information that can be implemented at any school, in any environment.

In this session from the NSCA’s 2018 Personal Trainers Conference, Mark Roozen describes his experience working as a strength and conditioning coach and his transition to doing performance training in the private sector.

USA Football's senior manager of education and training, Andrew Ryland, discusses the long-term athletic development (LTAD) model and its growth and application in the United States, as well as the breakdown of what it looks like for youth football players, in this session from the NSCA’s 2019 Coaches Conference.

This article will explore the benefits of alternative licensure programs for strength and conditioning coaches aspiring to become physical education teachers.

Dr. William Kraemer, PhD, CSCS,*D, FNSCA, and Tunde Szivak, MA, presented at the 2013 TSAC Conference on the integration of women into the world of modern war fighting, and discussed their physiology and social/psychology.

This article takes a closer look at training strength and stiffness in connective tissues.

Marquis Johnson, Assistant Strength and Conditioning Coach with the Minnesota Vikings National Football League (NFL) team, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning for this Gatorade Performance Partner collaboration episode is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. Join this fun group of strength and conditioning coaches from across the industry as they discuss what it means to be successful, as well as how they are reshaping the different career paths within the field. Connect with Marquis on Instagram: @quis_fit | Reach Bryan on Instagram: @bdoostrength or Twitter: @bdoo22 | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.