Hear from Bri Kanz, Assistant Athletic Director of Sports Performance for Santa Clara University. Kanz connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on key stops along her professional path, including her most recent position at Stanford University. Learn how injury inspired Kanz to pursue strength and conditioning, about her move to the West Coast, and her enthusiasm for Olympic sport strength and conditioning. Kanz shares her insight on what it takes to be an effective strength and conditioning coach and where she sees the field going in the future. Connect with Bri on Instagram: @brikanz| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this special Season 4 podcast kick-off, NSCA’s Tactical Program Manager, Nate Palin, introduces the new NSCA Coaching Program Manager, Eric McMahon. McMahon discusses how he got into strength and conditioning, transitioning into new roles and the challenges it brings, and the direction that he wants to bring the NSCA with this new position as a bridge between strength coaches and the organization. Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | Find Nate on Instagram: @natepalin

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

J. Aggabao, former Assistant Strength Coach for the Los Angeles Rams of the National Football League (NFL), talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about coaching in the NFL. Topics under discussion include getting a foot in the door in the NFL, what happens when your head coach gets let go, and misconceptions about being an NFL strength coach.

This article from Developing Agility briefly discusses the importance of age-appropriate speed and agility drills.

From the 2021 NSCA’s Coaches Conference, Assistant Athletic Director for Loyola Marymount University and Head Strength and Conditioning Coach for the Los Angeles Sparks Women’s National Basketball Association (WNBA) team, Kelly Dormandy, discusses how wearable sports technology can help coaches make more informed decisions for programming and training.

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Mike Hill, Associate Athletics Director of Sports Performance at Georgetown University, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from volunteer intern to director at Georgetown. Topics under discussion include being an integral, “off the bench” part of a team, what he looks for in new interns or new hires, and continuing education through reading and being a part of the NSCA’s Exam Development Committee. Find Mike on Instagram: @license_2_hill

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Liane Blyn, Director of Olympic Sports at Appalachian State University and world record holding powerlifter, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what she tries to impart to interns to prepare them for the field, how being a Certified Athletic Trainer (ATC) has benefitted her as a strength coach, and advice for up-and-coming strength and conditioning coaches.