Yancy McKnight, Head Strength and Conditioning Coach for football at the University of Texas, and Matt Van Dyke, Associate Director of Applied Sports Science at the University of Texas, discuss how they keep everyone on the same page with the use of data to program training, create buy-in, and prepare their athletes for the demands of the game.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

This excerpt explains the importance of optimal nutritional strategies in conjunction with good sleep hygiene and how that can help mitigate damaging effects of deployment and shift work on performance.

This Kinetic Select excerpt from the Essentials of Strength Training and Conditioning, Fourth Edition describes the results from electromyography (EMG) studies on the neural adaptations to anaerobic training.

This article addresses three main areas of resistance exercise that best prepares tactical personnel for load carriage.

Factors such as the types of exercises used, the number of muscle groups trained per session, the structure of the program, and the client’s training status and overall fitness level dictate training frequency.

This episode unites strength and conditioning perspectives across three continents. David Joyce and Dan Lewindon, the co-editors of High-Performance Training for Sports, discuss their new book, including the high-caliber list of expert contributors from around the world. Discussion centers on the expansion of performance environments to include new perspectives, and the increased need for professional collaboration to deliver maximally effective training programs. Learn about “Zombie Killers,” as Joyce and Lewindon share with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that provides insight into everyday coaching practices. Find David on Twitter: @DavidGJoyce | Find Dan on Twitter: @DanLewindon | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Development of grip strength is often overlooked in traditional resistance training programs, but small program adjustments that target grip strength can be of benefit athletes.