This episode recaps one of the sessions from the 2022 NSCA Coaches Conference in San Antonio, TX. Head Coach and Assistant Athletic Director for Athletic Performance at the University of Texas, Donnie Maib, discusses “the Golden Connection” as it relates to working with rotational athletes. Tune in as Coach Maib shares stories with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons learned from a 27-year collegiate strength and conditioning career, including paths for aspiring coaching, being a good father and husband, and areas of the field he sees on the near horizon. Find Donnie on Instagram: @donniemaib and on Twitter: @coachdonnie | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process. Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This NSCA Coach article outlines the best practices for Achilles recovery in soccer. Visit NSCA online to read more on athletic performance and sports recovery.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Brandi Binkley, the 2015 NSCA Personal Trainer of the Year, shares her thoughts on the relationship between clients and personal trainers.

The first in a two part series, this infographic explains how to create a null hypothesis and interpret p values in research.

Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

This article provides practical guidelines for performing a running analysis in order to potentially attract more clients who are interested in improving their running performance.