There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article features the recharge skate—an in-season hockey conditioning drill, designed by the authors, to maintain hockey-specific energy system fitness throughout the competitive season.

The purpose of this article is to identify and discuss some barriers and benefits of training initiatives among professional firefighters.

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.

This article defines and reviews the allostatic load theory in tactical personnel.

Dr. Lorena Torres Ronda, co-editor of the new NSCA’s Essentials of Sport Science textbook, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about creating the textbook and how the Certified Performance and Sport Scientist® (CPSS®) certification will benefit the field. Topics under discussion include the use of technology in sport and the specific role that strength coaches play in supporting better performance and recovery decisions. Find Dr. Lorena Torres Ronda on Twitter: @lorenatorres07 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In addition to standard health, fitness, or sport assessment guidelines, several guidelines exist for the fire service. Since each agency is different in its preferences, capabilities, and philosophies, applying a standard recommendation may not be possible. This article introduces basic decision-making considerations for fire service assessment batteries.

An organized, science-based, and evidence-based periodized program that is guided by capable and competent professionals is the most efficient and effective way to accomplish the task of returning from a shoulder injury to full active duty. The concepts of periodization paired with evidence-based strength and conditioning interventions provides the framework needed for tactical facilitators to accomplish this task.

Football requires very fast, high-intensity, and high-impact movement patterns with each position requiring various movements and speeds. This article reviews how coaches are currently observing movement, and offers a framework on how to identify and improve movement in each player without over-coaching movement patterns.

Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.