Guy Leahy writes a review of the research relating to the tactical population from presentations and research from the 65th Annual Meeting of the American College of Sports Medicine (ACSM).
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.
TSAC FacilitatorsExercise ScienceProgram designTesting and Evaluation
By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
This 2018 National Conference video features Scott Riewald in an overview of the 2018 USA Winter Olympic team and discusses how sport science support contributes to elite athlete performance. As well as the training, preparation, and expanding talent identification initiatives to influence performance for the Olympic Games.
CoachesExercise ScienceProgram designOrganization and Administration
In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.
Personal trainersProgram designTesting and Evaluation
In this session from the 2016 NSCA Coaches Conference, Matthew Chandler explains how to implement the core lifts (cleans, snatches, squat variations, deadlift variations) for high school athletes throughout a multi–sport demographic. Coach Chandler explains adjustments that can be utilized with groups that have mixed ability levels in order to maximize the understanding and execution of each lift.