(1,227 found)
Examining the Efficacy of Common Fitness and Movement Tests—Personal Perspective
June 20, 2018by Lee Boyce
In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.
Personal trainers Program design Testing and Evaluation
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019by David Crump, NSCA-CPT, RCPT*D
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development
From the Field Two-Part Series: Part 2 – Perspectives on Alternative Licensure Programs (ALP) from a Current Full-Time High School Strength and Conditioning Coach and Former ALP Participant
May 3, 2024by Sam Melendrez, MS, CSCS,*D, RSCC
This article focuses on providing first-hand insight into the alternative licensure program (ALP) route from a current coach in the field.
Coaches Professional Development
Stability and Weightlifting: Training Stability—Part 3
April 20, 2018by Richard A. Ulm, DC, MS, CSCS,*D
This article is the third installment of a four-part series on stabilization in weight training. It covers how to train trunk stability and how to decrease the dominance of the extension/compression stabilizing strategy (ECSS) that is often perpetuated during training.
Coaches Exercise Technique Program design
Adapting to the Digital Transformation of the Fitness Industry
October 18, 2021by Kane Hanson, CSCS
This article presents advice on how personal trainers can step up their digital footprint and be successful in unprecedented times.
Personal trainers Professional Development
How to Develop Power—A Look into the Preparation of a 2015 NBA 2nd Round Draft Pick
June 11, 2018by Erik Kaloyanides, CSCS
This article describes a five-week training program that was used to prepare an athlete for the NBA Combine.
Coaches Exercise Technique Program design
Navigating the Schedule of an NBA Season—Coaching Perspective
April 20, 2018by Joseph Rogowski, MA, ATC, CSCS
The variables of an NBA season constantly change, which requires strength and conditioning coaches to adjust accordingly. The success of a program is often influenced by the coach’s ability to combine strength and conditioning principles with common sense and the ability to adjust to the schedule.
Coaches Program design Organization and Administration
Common Medications that Lifters Over 40 Take, and How they Affect Exercise and Nutrition
October 30, 2020by Igor Klibanov
This article aims to offer guidance on the effects of certain medications, as well as help personal trainers and their clients in the consultation process with qualified physicians and pharmacists.
Personal trainers Nutrition
Lesser-Known Careers in Health and Fitness
February 7, 2022by Amanda McKee
This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.
Personal trainers Professional Development
The Relationship between the National Football League Scouting Combine and Game Performance Over a 5-Year Period
This infographic reviews the relationship between the National Football League (NFL) Combine and its ability to predict the subsequent five-year game performances.
Coaches Testing and Evaluation
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