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From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 1
June 22, 2018by David Crump, NSCA-CPT
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainers Organization and Administration Professional Development
Developing Your Simple Personal Training Marketing Plan
June 22, 2018by Ryan Ketchum
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainers Organization and Administration Professional Development
The Undervalued Lunge
Learning to lunge correctly can strengthen the lower body musculature, improve core stability and balance, enhance hip flexibility, and increase functionality. There are a plethora of modifications and progressions to consider.
Personal trainers Exercise Technique Program design
Client-Centered Training—the Key to Delivering More Value and Better Results
April 10, 2018by Joe Drake, NSCA-CPT,*D
Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.
Personal trainers Program design Client Consultation|Assessment
Why You Should Offer Running Analysis to Enhance Your Business
June 7, 2022by Jim Cleveland, CSCS
This article provides practical guidelines for performing a running analysis in order to potentially attract more clients who are interested in improving their running performance.
Personal trainers Testing and Evaluation Client Consultation|Assessment Professional Development
How Cable Resistance Training Can Benefit Program Design
September 4, 2021by Sam Rothschild, CSCS, NSCA-CPT
The purpose of this article is to present the benefits of training with cable resistance, the different types of cable resistance machines, and the differences when choosing a machine for your programs.
Personal trainers Program design
Utilizing Battling Rope Exercises for HIIT and SMIT
April 6, 2018by Nick Tumminello, NSCA-CPT
Battling rope exercises can be used as a metabolic training modality following a comprehensive resistance training workout to increase the client’s heart rate and help maximize the metabolic cost of the training session.
Personal trainers Exercise Technique Program design
The Evolution of Red and Infrared Light Therapy in Modern Times
June 7, 2024by Juan Gonzalez, PhD, CSCS, Yuliana Sanchez-Trinidad, and Keyla Olmeda
The aim of this article is to share with strength and conditioning coaches how red light therapy has evolved from its early beginnings to contemporary times, as well as to address the many benefits for athletes.
Coaches Exercise Science
Is Athlete “Buy-In” All that it is Cracked up To Be? An Analysis of Strength and Conditioning Coach Talk Discourse
August 23, 2018by Brian T. Gearity, PhD, ATC, CSCS,*D, FNSCA and Clayton Kuklick, MA, PhD, CSCS
Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.
Coaches Exercise Science Organization and Administration
Programming the General Population for Optimal Fitness—10 Important Movement Patterns
November 26, 2018by Kevin Mullins, CSCS
Developing a program for a general population client requires understanding their movement needs. Expand your training programs by implementing all ten of the major human movement patterns.
Personal trainers Program design
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