Optimize quality of care and mitigate potential litigation in your personal training practice through a clear understanding of the strengths, weaknesses, opportunities, and threats (SWOT) of personal training.
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainersOrganization and AdministrationProfessional Development
While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.
Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.
This article aims to help personal trainers understand the unique symptoms accompanying multiple sclerosis, how exercise recommendations change based on disease progression, and which techniques to best program for your client.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
In this session from the 2015 NSCA Personal Trainers Conference, dietitian Dawn Weatherwax discusses how knowing a client’s body composition can help in setting nutrition and training guidelines. Weatherwax reviews nutrient timing; eating the right mix of carbs, fats, and proteins at the right times; and other important facts that may impact a client’s outcomes.
Personal trainersExercise ScienceNutritionProgram design
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainersOrganization and AdministrationProfessional Development