Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

This article seeks to provide some insight to optimal biomechanics in running technique and why normal gravitational techniques may not suit tactical athletes while load-bearing.

Nearly all fitness professionals are forced to address low back pain (LBP) to some extent, regardless of the age or population with which they work. The purpose of this article is to shed light on contemporary research surrounding LBP.

The purpose of this article is to emphasize the critical need for a nutrition strategy that aligns with the specific demands inherent in the sport of soccer.

This Personal Trainers Quarterly article examines a client's ability to maintain pelvic and trunk stability during a dynamic fitness screening. Visit NSCA online to read more on corrective exercises, health, and fitness.

This excerpt from the Essentials of Strength Training and Conditioning, 4th Edition gives a quick glimpse into some of the implements used in strongman training.

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

This excerpt briefly explains myofascial release, self-myofascial release strategies, and benefits of these techniques.

This article briefly reviews the importance of the stretch-shortening cycle in power production.

This article examines the effects that are commonly experienced by people who have undergone knee replacement surgery as well as the exercises that can help them regain functionality.