This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.
While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.
Do you have a successful fitness team? The concepts described in this article are used to develop teams with personal trainers who are happy and have bought into winning cultures.
Learn how to increase the body’s use of fat as a fuel without compromising the use of carbohydrates for higher-intensity training. Mike Nelson, PhD, explains how combining specific nutrition and exercise together affects the use of fat as a fuel, in this session from the NSCA’s 2017 Personal Trainers Conference.
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
As rotation, power, and rotational power are all common pieces of everyday life, it is important to train for efficiency in the movements. This article addresses the specific approaches rotational training can have in an individual’s strength program to address core integrity, synergistic muscular systems, and overall athletic capabilities as it relates to aging.
Personal trainersCoachesExercise TechniqueProgram design
No training program can completely eliminate the risk of cardiovascular disease or low back pain, but some steps can be taken to decrease the likelihood of being afflicted by either.