Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload.
Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.
This article details the proper pick up, or deadlift, technique for the older adult, including progressions of three exercises that can aid in their ability to perform them properly.
Hear from a more than 30-year strength and conditioning coaching veteran in the sport of rugby, Ashley Jones. He talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his progression in the field, beginning in 1988 to his current roles as part of the NSCA Rugby Special Interest Group, Awards and Honors Committee, and Certification Committee. Jones provides insight on the important roles of NSCA Committees in supporting the integrity of the coaching profession. Learn more about the expanded roles of strength and conditioning coaches in non-mainstream sports, like Rugby in North America, while also helping to support skill and game development. This episode also includes great lessons on program planning within the team setting and how to emphasize the “human element” in coaching.
You can contact Ashley by email at ashley@ashleyjonesstrengthcoach.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
The power clean is similar to the power snatch but with two major differences. Firstly, the final bar position is at the shoulders, not over the head, and secondly, the grip is approximately shoulder-width apart, whereas the snatch has a considerably wider grip.
In this session from the 2015 NSCA TSAC Conference, Matt Wenning explains the sumo deadlift, a foundational exercise for maximal strength development and a tool that is essential to the tactical population due to its movement pattern. The ability to learn proper technique and progressions with this exercise can help to improve a tactical athlete’s performance and decrease the likelihood of injury because it trains major muscle groups and multiple joints at the same time.
This excerpt from Exercise Technique Manual for Resistance Training, Third Edition goes over the technique and execution in each phase of the push jerk.