Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Training Techniques for Optimal Muscle Gain and Fat Loss

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

TSAC expert Michael Bridges speaks at the 2015 NSCA National Conference. In this first video of the series, Bridges provides an overview of his article written for the 2015 edition of the NSCA’s Career Development Guide. Members can request a copy by emailing membership@nsca.com.

This infographic highlights seven effective strategies to reduce the risk of injury in young athletes for strength and conditioning coaches.

Regarded as a sport science advocate in Major League Soccer (MLS), follow David Tenney’s journey from sport coach to High Performance Director at Austin Football Club (FC). Tenney and NSCA Coaching and Sport Science Program Manager Eric McMahon begin by discussing increases in MLS staff and embracing the overlap between coaching and performance science staff. Tenney reflects on how experienced coaches often evolve toward mentorship, finding balance between “leader” and “practitioner.” The pair examine the new MLS-mandated performance scientist position, which requires the Certified Performance and Sport Scientist® (CPSS®) credential. Created to standardize the role and responsibilities, MLS performance scientists leverage data from GPS and force plates into effective and ethical takeaways. As President of the emerging Professional Soccer Performance Association (PSPA), Tenney shares his goals to create a network, gain representation, and increase credibility. Tenney and McMahon also explore the robust MLS developmental pipeline, interviewing strategy, and early career advice. Connect with David on Twitter/X: @davetenney or LinkedIn: @david-tenney | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs For a deeper look into sport science, explore career trends and how to leverage the CPSS certification into new career opportunities. Discover your next job or internship on the NSCA Job Board. This episode discusses David Tenney’s PhD dissertation, An Exploration of the Leadership Competencies Required for High-Performance Directors in North American Professional Sports Organizations, which includes interviews with NFL, NBA, MLB, NHL, and MLS leaders.

In this session from the 2019 NSCA National Conference, Rhodri Lloyd, Co-Founder of the Youth Physical Development Centre, examines the science and practice behind the development of athleticism in youth athletes.

Learn how strength and power training can help your clients boost production of the hormones that many consider to be the “fountain of youth.”

As a Strength and Conditioning Coach with the US Olympic & Paralympic Committee (USOPC), Jared Siegmund prepares athletes for the apex of achievement and perseverance. Siegmund shares that, contrary to public belief, the Olympic competition cycle is not every four years — Team USA athletes face fierce competition in World Series events along the way to qualify. He also speaks to the creativity required to coach Paralympic athletes, where missing limbs create unique biomechanics and hearing or visual impairments impact cueing. Siegmund touches on his principles-based programming architecture, sample adaptations, and USOPC’s interdisciplinary support team. Additionally, Siegmund and McMahon discuss the new generation of modern athletes who are more in tune with data and can control their preparation experience. The discussion concludes with the importance of a growth mindset and getting out of your comfort zone, as well as opportunities to enter elite sport. Connect with Jared on Instagram at: @jaredsiegmund_ or LinkedIn: @jared-siegmund | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs