Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

Bobby Smith, Owner and Director of Sports Performance at Reach Your Potential Training (RYPT), explains his systematic approach to writing a warm-up by implementing mobility, stability, activation, and injury prevention in this session from the NSCA’s 2018 National Conference.

USA Football's senior manager of education and training, Andrew Ryland, discusses the long-term athletic development (LTAD) model and its growth and application in the United States, as well as the breakdown of what it looks like for youth football players, in this session from the NSCA’s 2019 Coaches Conference.

In this special Season 4 podcast kick-off, NSCA’s Tactical Program Manager, Nate Palin, introduces the new NSCA Coaching Program Manager, Eric McMahon. McMahon discusses how he got into strength and conditioning, transitioning into new roles and the challenges it brings, and the direction that he wants to bring the NSCA with this new position as a bridge between strength coaches and the organization. Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | Find Nate on Instagram: @natepalin

In this session from the 2016 NSCA Coaches Conference, the Sports Science and Performance Manager for the Seattle Sounders Major League Soccer (MLS) team, David Tenney, discusses the “high performance model” in the American elite sports environment. Tenney delves into how this model impacts hierarchy and daily decision making, as well as the obstructions that many organizations face, how this model can help to drive decision making and optimize training strategies, and the different strategies that can help make this happen.

Learn how to identify the performance benefits associated with weightlifting and effective teaching progressions for weightlifting. In this session from the NSCA’s 2016 National Conference, Bo Sandoval discusses effective weightlifting methods to address common training errors and common concerns practitioners have with weightlifting.

In this session from the NSCA’s 2017 National Conference, Joe Eisenmann explains how to identify the components of an integrated holistic youth sports performance program and takes a look at the unique challenges of training the youth athlete.

Learn how to design an effective nutrition coaching program for all types of athletes without supplements, support staff, or expensive training tables. In this session from the NSCA’s 2017 Coaches Conference, Adam Feit compares the awfulness- versus awesomeness-based nutrition coaching models.

Get a close-up look at the anatomy of the hips and legs from a perspective rarely seen by those outside the medical field. Delve into the world of joint structure, muscles, tendons, and ligaments. Watch hands-on demonstrations that apply anatomical insight to mobility and functional training and use this knowledge and takeaways to enhance your next client session.