Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

This article discusses the benefits of utilizing evidence-based training approaches supported by current strength and conditioning research with law enforcement officer recruits.

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

It is time to catch up with 2019 NSCA Assistant Strength and Conditioning Coach of the Year, Ashley Jackson, on her recent career move from the University of Michigan to Texas A&M, as the Assistant Director of Olympic Strength and Conditioning. Jackson talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about leadership pathways for coaches and how to gain professional opportunities, from mentorship to earning promotions and taking the next step in your career. This episode explains the importance of the assistant strength and conditioning coach role, not only as a career stepping-stone, but also as an opportunity to practice being both an effective leader and follower. Tune-in and learn more about how you can gain valuable leadership experience, regardless of your current career stage, through involvement with the NSCA. Use this link to look up NSCA Contributor Opportunities and get involved! You can connect with Ashley on Twitter @txstronger| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Mentorship isn’t flawless — and that’s where its power lies. Erik Hernandez, Associate Director for Sports Performance – Olympic Sports at the University of North Carolina (UNC) at Chapel Hill, has built his career on turning imperfect scenarios into lasting lessons for athletes and young coaches alike. For over 14 years at UNC, he has guided lacrosse, volleyball, and golf, adapting his voice to each culture while holding firm to shared standards of accountability and growth. Hernandez streamlines training into a three-phase model — explosive, strength, and remedial — yet emphasizes that delivery and communication matter more than complexity. He reminds athletes, “modifications are part of progress,” linking health, recovery, and seasonal demands to long-term development. For interns and early-career coaches, his advice is clear: earn mentors by serving others, and learn from every scenario, even the imperfect ones. Hear how mentorship, adaptability, and athlete health point the way forward for stronger teams and longer careers. Reach out to Coach Hernandez on Instagram: @hernandezstrength or by email: ehhernan@email.unc.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer Bryan Mann’s “call to arms!” Many volunteer applications are open now through December 15. Step up and give back to your strength and conditioning community at NSCA.com/Volunteer.

The purpose of this article is to explore some phrases that strength and conditioning coaches may hear or behaviors they may witness, and provide some direction to identify which allied healthcare and performance professionals may need to get involved to best help the strength and conditioning coach and athlete elevate their performance.

Learn about pursuing strength and conditioning roles from father and son, Joe Kenn and Peter Kenn. Joe “Big House” Kenn brings perspectives on program leadership from over 35 years in the strength and conditioning profession. Joe’s son Peter, a recent graduate in the field and Assistant Strength and Conditioning Coach at United States Military Academy West Point, shares his story of learning the profession from a young age with his dad coaching in the National Collegiate Athletic Association (NCAA) and National Football League (NFL). Tune in to hear dinner table conversation, as Joe and Peter connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that bridges coaching generations. Find Joe on Instagram: @bighousepower or Twitter: @bighousepower | Find Peter on Instagram: @peterkenn1 or Twitter: @peterkenn1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The playing field has changed in collegiate athletics, but Kaz Kazadi knows the keys to longevity. Get to know the Texas Christian University (TCU) Assistant Athletic Director of Football Human Performance, renowned for his ability to inspire athletes. Follow his roots from the Democratic Republic of Congo (DR Congo) to playing for the National Football League (NFL) Los Angeles Rams — later becoming a “roaming gladiator” in the Canadian Football League (CFL) and NFL Europe to secure tenure. As a leader in the weight room, strength and conditioning was a natural transition. He recalls choosing a graduate assistantship to embody his “long money” philosophy of purpose-driven education, networking, and positivity. Kazadi compares new Name, Image, and Likeness (NIL) policies to free agency and talent acquisition versus recruiting. Additionally, he drills decision-making and delayed gratification as players transition into adulthood. He concludes with advice for creating a coaching network and career vision. Connect with Coach Kaz by email: kaz.kazadi@tcu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs