Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This Personal Training Quarterly article presents alternative ways of teaching the squat technique. Visit NSCA online to read more on exercise science, health, and fitness.

In today's National Football League (NFL) world, teams are always on the lookout for the best talent. That is why strength and conditioning coaches are crucial in optimizing a prospect's value. This special episode of the NSCA Coaching Podcast features NFL Combine expert, Bryan McCall, sharing details of coaching process leading up to the event. The conversation includes co-hosts Eric McMahon, the NSCA Coaching Program Manager, and Gatorade Team Sports Manager, Jon Jost. You will hear Coach McCall credit Coach Jost as an early career mentor and emphasize the importance of mentorship for all coaches. Learn how to make a successful year-round business of strength and conditioning and advance your coaching career with an entrepreneurial mindset. You can reach Coach McCall on Instagram: @justbmac_ or Twitter: @just_BryanM | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

The aim of this article is to share with strength and conditioning coaches how red light therapy has evolved from its early beginnings to contemporary times, as well as to address the many benefits for athletes.

TAT2022

This Personal Trainers Quarterly article shares considerations to counteract the decline of muscular fitness in older adults. Visit NSCA online to read more on corrective exercises, health, and fitness

This article presents a contemporary, evidence-based, and practical framework that reduces the many strength and speed-strength metrics into five distinct qualities.

This article discusses the benefits of an upper body power program for law enforcement officers and how to program this effectively.

This Personal Trainers Quarterly article presents protein dosing strategies to maximize wellness for the aging population. Visit NSCA online to read more on nutrition, health, and wellness.

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.