(3,231 found)
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019by David Crump, NSCA-CPT, RCPT*D
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development
Boots on the Ground: Purpose and Efficacy of United States Army Occupational Physical Assessment Test
April 25, 2018by Russell Nowels, MS and Anthony M. Soika, MS, CSCS,*D, TSAC-F,*D
A comprehensive but realistic battery of tests can reveal those who are sufficiently fit and athletic to immediately assimilate into training with the least possible likelihood of failure or injury. The Occupational Physical Assessment Test (OPAT) was designed to identify those individuals and screen out those who require further physical development.
TSAC Facilitators Program design Testing and Evaluation
Tell Me About Yourself: Principles for the Successful Interview
January 3, 2020by Jonathan Oliver, CSCS,*D
In this Career Talk session from the 2019 National Conference, West Point Senior Associate Athletic Director for High Performance, Jonathan Oliver, shares principles for effective interviews and how to put your best foot forward in front of your future employer.
Coaches Professional Development
NSCA’s Coaching Podcast, Episode 21: Lawrence Herrera
Lawrence Herrera, owner and founder of LH Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how strong is strong enough, keeping the training simple, and relating to athletes and coaches.
Coaches Professional Development
Kids Must Strength Train – A Call to Action
November 8, 2020by Jonathan Kilian, CSCS, CSPS and Justin Kilian, MEd, CSCS,*D
This article discusses the impact and importance of resistance training with kids on their mental and physiological health and well-being.
Personal trainers Exercise Science Program design
Back Off: Strong Backs from Rehabilitation to Performance
October 1, 2019by Robin Orr, PhD, TSAC-F,*D
From the 2019 Tactical Annual Training, Rob Orr, co-lead of Bond University’s Tactical Research Unit, explains how the backs of tactical personnel can be compromised. He also details the systems that affect the back and how to construct programs to optimize physical conditioning and reconditioning.
TSAC Facilitators Exercise Science Program design Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Automation Technology for Growth and Freedom
April 10, 2018by Joe Drake, NSCA-CPT,*D
A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.
Personal trainers Organization and Administration
How to Promote and Sell Multiple Personal Training Options with Layered Pricing
April 10, 2018by Douglas O. Sheppard, NSCA-CPT,*D
One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.
Personal trainers Organization and Administration
A Personal Trainer’s Guide to the Aspiring Bodybuilder
March 14, 2024by Kworweinski Lafontant, MS, CSCS, and Alexa Rukstela, MS
This article will discuss the balance between what an aspiring bodybuilder may expect from a personal trainer, what a personal trainer is able to provide, and how a personal trainer can be a valuable asset towards the aspiring bodybuilder’s development.
Personal trainers Exercise Science Nutrition Program design
Physical Abilities Test Development—Using Physiological Data to Get a Clearer Picture
February 8, 2018by Ben Hinton, MSC, CSCS
Given their ability to discern physiological and technical aspects of a job task, TSAC-Fs may be able to collect some vital information that will assist with the underlying evidence to build the foundation of a physical abilities test.
TSAC Facilitators Testing and Evaluation
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