Show Up and Serve: How to Communicate, Connect, and Captivate Your Way to a “Yes”

Field tests have become popular in applied exercise science and sport performance enhancement programs because of their simplicity and ability to generalize results. However, numerous confounding factors may influence the validity of test data from such evaluations.

This article will discuss why it is important for first responders to have abdominal and lumbo-pelvic strength in relation to movements and tasks in their specific jobs. A list of possible exercises and implementation are also included.

According to a recent study, the hip hinge kettlebell swing produced the greatest amount of hamstring surface electromyography of the three styles of kettlebell swings that were assessed. These findings have implications for the application of kettlebell swing exercises in strength and conditioning, injury prevention, and rehabilitation programs.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

From the 2020 NSCA Coaches Conference, Brian Buck, Director of Sports, and Bryce Patterson, Director of Education at Sparta Science, discuss how to understand data, create a repeatable and scalable system to address goals, and create a feedback loop to assess the effectiveness of a program.

This infographic discusses how testing for the change of direction deficit may be a more specific measure of change of direction ability in athletes.

The PaleoKetoVeganMacroFasting Diet: Stop the Madness

Musculoskeletal injuries are the primary source of disability in the United States military. With the integration of movement screens and the implementation of tactical strength and conditioning facilitators there can be success in reducing the amount of musculoskeletal injuries in the tactical populations.