For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

Assessing clients is a vital component of the personal training experience. This article gives an overview of breathing mechanics and how to apply proper breathing exercises into a client’s assessment and program.

Mike Snowden, University of Alabama Men’s Basketball Strength Coach, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about having a genuine relationship with head sport coaches. Topics under discussion include building players into the program, creating buy-in, and embracing new and unique career opportunities. Find Mike on Instagram: @mike__snowden or Twitter: @Mike__Snowden | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

When isolating aerobic capacity as a determinant of performance, traditional interventions have focused on increasing an individual’s VO2max. Based on the large acute improvements from a single positive psychology research study, investigations into the application of integrated psychophysiological strategies to optimize performance should be explored.

In the intercollegiate athletic setting, the strength and conditioning coach can play a role in the development of student-athlete leadership. For the strength and conditioning coach to be a positive contributor to this effort, he or she must have a clear understanding of their role, the role of the sport coach, and the interaction and relationship between the two.

Integrating unbalanced load training into a strength or hypertrophy phase, or any workout program, can add a tremendous amount of demand on the lateral aspects of the core to help the athlete develop a strong core. Using unbalanced load training may help produce increases in athleticism, balance, and motor coordination without sacrificing strength or explosiveness.

Athletes must be able to express strength, power, and speed in multiple directions, and it may be beneficial to emphasize horizontally based movements in strength and conditioning programs.

This excerpt walks strength and conditioning coaches through the Turkish get-up exercise.

This study examined the effects of visual kinematic feedback during the back squat exercise.

This article discusses how suspension-based resistance training may help develop the stability and muscular endurance in the shoulder joint needed to decrease the risk of shoulder injuries as a result of the demands of firefighting.