This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

CC2023

The goal of this article is to help strength and conditioning professionals properly educate clients on how protein can go a long way in assisting them in achieving their health and fitness goals.

This excerpt from Strength Training, Second Edition briefly details hormones and their role in the human body.

In order to develop athletes who can move optimally in multiple planes of motion, training should include elements that can challenge them in multiple planes while providing various resistance and proprioceptive challenges.

You don’t have to love the weight room, but you can’t last without it. Champ Bailey, a National Football League (NFL) Hall of Famer, admits he never enjoyed lifting, but says respecting the work gave him the edge to sustain 15 seasons at the highest level. Hear how his preparation evolved from traditional lifts to readiness routines — core, mobility, warm-ups, and recovery — that kept him fresh through the NFL grind. Bailey emphasizes that strength and conditioning coaches are undervalued leaders who “see you at all levels,” guide comebacks, and build buy-in with simple numbers. He recalls how a failed conditioning test led to one of his best seasons, and how weight room leadership left no cracks to ensure buy-in from everyone. Bailey continues his impact through the Positive Athlete initiative, using sport as a platform for growth. Gain practical ways to tailor training by role, earn athlete respect, and build a winning culture. Connect with Champ via email at: ChampBailey@positiveathlete.org | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer the call to give back and lead the profession. Applications for the NSCA and NSCA Foundation Boards of Directors are now open, with more volunteer positions available October 1. See if you qualify and apply at NSCA.com/Volunteer.

It is important for tactical athletes to be aware of their fluid intake and hydration status when training for or performing job duties. This article explains several ways this can be accomplished.

PT 2021

From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry

Reactive Tier System for Speed