In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management.
Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs
Ashley Jackson, Nicole Dabbss, and Kourtney Thomas have been very influential in each of their careers in the field of strength and conditioning and are a part of the executive council of the National Strength and Conditioning Associations (NSCA) Women’s Committee. They talk with NSCA Head Strength and Conditioning Coach, Scott Caulfield, about their journey in the field of strength and conditioning and how to teach and influence future coaches. Topics under discussion include: internships, experience, networking, mentorship, and current/ future roles of women in strength and conditioning.
CoachesOrganization and AdministrationProfessional Development
Few strength coaches have shaped sport performance like Al Vermeil — the only strength coach to earn championship rings in both the National Football League (NFL) and National Basketball Association (NBA). In this Gatorade Performance Partner Special Episode, Vermeil shares how a career built on explosiveness, adaptability, and relentless curiosity has transformed teams at every level. From advancing plyometrics and Olympic lifts in the 1970s to creating the performance pyramid and the innovative “time machine” testing system, his methods have influenced generations of coaches and athletes worldwide. Known for blending timeless principles with fresh, actionable ideas, he explains how mechanics, group management, and collaboration create consistent results and lasting trust. Along the way, Vermeil offers rare perspectives on coaching longevity, revealing how his adaptability and curiosity have kept him learning — and lifting — into his 80s. Gain practical insights to keep explosiveness central, integrate performance science, and strengthen your long-term coaching impact.
Reach out to Coach Vermeil by email at: a60vermeil@sisna.com | Email Jon Jost at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs.
This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.
In this episode, we hear from Kerry Harbor, the Head Strength and Conditioning Coach at Winston-Salem State University, on his experience at the 2023 NSCA Coaches Conference. Coach Harbor shares with NSCA Coaching and Sport Science Program Manager, Eric McMahon, unique aspects of serving student-athletes at the National Collegiate Athletic Association (NCAA) Division II level. The discussion includes Coach Harbor’s early aspiration to become a physical therapist, to how a college football injury introduced him to the coaching profession. From teaching physical education classes to coaching in both high school and college, Coach Harbor reflects on recent growth and areas of opportunity in the strength and conditioning profession.
As mentioned during the episode, you can learn more about the results from the 2022 NSCA Strength and Conditioning Salary Survey.
Connect with Kerry on Instagram: @harborkerry or Twitter @CoachHarbor | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
Roger Marandino, Director of Research at Catapult, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his experiences as a strength coach at the youth, collegiate, and National Football League (NFL) level. Topics under discussion include the struggles he faced as a young coach, his advice for making a big impact on a small budget, interviewing skills, and the new opportunities arising in the strength and conditioning profession.
Tom Williams’ journey to Head of Performance and Sport Science for Major League Soccer (MLS) powerhouse, the Los Angeles (LA) Galaxy, began at a crossroads: pursue traditional coaching or medical pathways. As a soccer “Swiss Army knife,” he embraced early sport science alongside coaching, building a career defined by collaboration and innovation. At the Galaxy, Williams is part of a web of support that uses rich data storytelling tailored to stakeholders and players, guiding decisions and infusing value in every encounter. This system drives their three key pillars: winning championships — including their recent record-breaking sixth MLS Cup — developing a robust academy pipeline, and leading innovation. In MLS’s “cultural melting pot,” Williams balances diverse backgrounds and short-term demands like fixture congestion while employing sustainable long-term strategies. With a unique full-time cognitive department and creative approaches like dodgeball warm-ups, he combines trust and ingenuity to elevate performance and presents a blueprint for those exploring emerging sport science.
Reach out to Tom on LinkedIn: @tom-williams and X/Twitter: @Williams26Tom | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
Did you know MLS has a newly mandated Certified Performance and Sport Scientist® (CPSS®) role? Engage with NSCA’s Pro Sport Partner, the Professional Soccer Performance Association (PSPA), on social media to learn more:
Instagram: @pspa_performance
X/Twitter: @PSPA_perform
LinkedIn: @professional-soccer-performance-association
Mike Hill, Associate Athletics Director of Sports Performance at Georgetown University, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from volunteer intern to director at Georgetown. Topics under discussion include being an integral, “off the bench” part of a team, what he looks for in new interns or new hires, and continuing education through reading and being a part of the NSCA’s Exam Development Committee.
Find Mike on Instagram: @license_2_hill
Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process.
Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs