This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.

Take a deep dive into force plate research and trends with “Force Plate Coach”, Dr. John McMahon from the University of Salford in England. In this episode, John discusses his path from Royal Marine Commando into strength and conditioning and biomechanics teaching and research. Listen in as John connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the past, present, and future of force plates in sport and the ways we can improve our testing and evaluation of athletes. This episode mentions the following paper from NSCA’s Strength and Conditioning Journal: McMahon, JJ, Suchomel, TJ; Lake, JP, and Comfort, P. Understanding the Key Phases of the Countermovement Jump Force-Time Curve, Strength and Conditioning Journal 40(4): 96-106, 2018 Find John on Instagram: @forceplatecoach, on Twitter: @ForcePlateCoach, and on YouTube: @ForcePlateCoach| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article from Personal Training Quarterly reviews tart cherry supplementation and its role in strength training. Visit NSCA online to read more on athletic performance and sport nutrition.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Are you interested in pursuing a career in strength and conditioning research? Chad Kerksick, Assistant Professor of Exercise Science at the University of New Mexico, provides insight into some of the advantages and disadvantages of a career in academia. Kerksick talks about how to choose a path, and the different types of academic jobs available today.

This NSCA Coach article aims to equip coaches, athletic trainers, and support staff with the knowledge and tools necessary to manage REDs among college athletes. Visit NSCA online to read more on mental health and sport performance.

The purpose of this article is to address the key elements when designing a training program for firefighters, provide evidence for utilizing circuit training, and suggest recommendations on how to incorporate circuit training into the training program.

The Head Performance and Strength Coach for the Sacramento Kings National Basketball Association (NBA) team, Ramsey Nijem, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about his recent experience completing a doctoral degree as well as his path to his current position.

Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.

Guy Leahy writes a review of the research relating to the tactical population from presentations and research from the 65th Annual Meeting of the American College of Sports Medicine (ACSM).