CC 2022

PT 2019

cc2023

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

PT 2022

CC22

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.

Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.

Marie Spano, MS, RD, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference on the most popular nutrition myths and provides evidence debunking each one.