Hear from two-time Olympian, Meg Stone, the first female strength and conditioning coach to head both men’s and women’s strength programs at a major American university. Stone shares her story from being an elite discus thrower towards an unexpected coaching career, with NSCA Coaching and Sport Science Manager, Eric McMahon. She discusses what she believes needs to change to further the strength and conditioning field in support of athlete health and safety. Stone also tells us about what makes the Sport Science Program at East Tennessee State University (ETSU) so unique and beneficial for students. The episode highlights the ongoing work of the NSCA for the prevention of catastrophic injury and sudden death in sport. You can read more about this topic in a recent NSCA press release: NSCA Reaffirms Position on Appropriate Qualifications for Collegiate Strength and Conditioning Coaches. Connect with Meg by email at stoneme@etsu.edu| Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs

This NSCA Coach article outlines the best practices for Achilles recovery in soccer. Visit NSCA online to read more on athletic performance and sports recovery.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Brandi Binkley, the 2015 NSCA Personal Trainer of the Year, shares her thoughts on the relationship between clients and personal trainers.

The first in a two part series, this infographic explains how to create a null hypothesis and interpret p values in research.

Justin Roethlingshoefer, Head Strength Coach of the San Diego Gulls of the American Hockey League and Devan McConnell, Head of Hockey Performance at University of Massachusetts Lowell, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about their the idea and creation of their book, Intent, as well as their path to strength and conditioning for high performance hockey athletes. Topics under discussion include: training for hockey athletes, sports science, and Intent.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

This article provides practical guidelines for performing a running analysis in order to potentially attract more clients who are interested in improving their running performance.

Perry Castellano, CSCS, RSCC*D, spoke at the NSCAs 2013 Coaches Conference about the 10-hour day, providing reviews and excerpts from Vern Gambettas article,Strength by Design,originally published in Training Conditioning.