Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Because a client’s functional abilities will change in each of the tissue healing phases, the fitness professional must understand the time it takes to heal and the science behind each phase in order to prescribe safe exercises for clients in those phases.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.
Personal trainersExercise ScienceProgram designOrganization and AdministrationProfessional Development
This Personal Training Quarterly article presents alternative ways of teaching the squat technique. Visit NSCA online to read more on exercise science, health, and fitness.
Personal trainersExercise ScienceExercise TechniqueTesting and EvaluationClient Consultation|AssessmentProfessional Development
When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.