The purpose of this article is to describe the content and format of a collegiate introductory strength and conditioning course to induce behavioral changes in college students for lifelong physical activity and fitness.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Dr. Lonnie Lowery spoke at the NSCA's 2012 National Conference and provided tips on how to maintain energy levels in youth athletes.

In this session from the 2015 NSCA Coaches Conference, Mike Stone explains the reasons for developing periodized programs for strength-power athletes. Gain an understanding of how to develop evidence-based programs geared towards developing power.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Jamie Aslin presents, "Health and Fitness Careers in Corporate Wellness"

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Private Sector to the Pros

This is my story of how a strength and conditioning coach influenced not only one of Pakistan’s up and coming cricket team’s approach to fitness and lifestyle, but also that of the wider community.