This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This article examines how training the core and performance are connected. This article seeks to help propose how to best use the literature to maximize understanding and use of the current concepts.

This article provides practical guidelines for limiting high-reward foods and demonstrates why minimizing high-reward foods is a simple and well-supported strategy for long-term adherence to a nutritional approach that emphasizes high-quality, nutrient-dense, lower calorie foods.

This article provides a narrative of the effects of a five-week strength and conditioning program on collegiate female volleyball athletes and shows the potential benefits that may occur in lower-body performance.

Do you understand the youth athlete? In order to train youth athletes effectively, coaches must have an understanding of how to motivate youth athletes. This article will explain how to do just that, as well as how to use age-appropriate developmental cues for this population.

When considering applying advanced methods to affect and augment maximal power output, this excerpt from Developing Power explains three key points to consider.

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

The purpose of this article is to highlight some practical methods to develop a collectivist mindset that is unified around core team values. This article also covers how to translate those theoretical constructs into actionable development of a meaningful team culture.

Between the physiological, cognitive, and tactical skill demands, this article explains why fighter pilots should be considered tactical athletes and have access to resources like a professional sport athlete.