If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

This article will explore the concept of “pink taxing,” whereby females must expend more metabolic energy compared to their male counterparts to achieve the same scores in standard military fitness tests.

Take a deep dive into force plate research and trends with “Force Plate Coach”, Dr. John McMahon from the University of Salford in England. In this episode, John discusses his path from Royal Marine Commando into strength and conditioning and biomechanics teaching and research. Listen in as John connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the past, present, and future of force plates in sport and the ways we can improve our testing and evaluation of athletes. This episode mentions the following paper from NSCA’s Strength and Conditioning Journal: McMahon, JJ, Suchomel, TJ; Lake, JP, and Comfort, P. Understanding the Key Phases of the Countermovement Jump Force-Time Curve, Strength and Conditioning Journal 40(4): 96-106, 2018 Find John on Instagram: @forceplatecoach, on Twitter: @ForcePlateCoach, and on YouTube: @ForcePlateCoach| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Periodization of training is based on the principle that different loads (e.g., light, moderate, or heavy) or power requirements recruit different types and numbers of motor units. Recruitment order is important from a practical standpoint for several reasons.

Periodization of training is based on the principle that different loads (e.g., light, moderate, or heavy) or power requirements recruit different types and numbers of motor units. Recruitment order is important from a practical standpoint for several reasons.

This article highlights four non-traditional calf exercises that can immediately be used in strength programs for improving calf strength while also increasing ankle dorsiflexion mobility.

The purpose of this article is to shed light on the most current work that has been done in examining various dietary approaches to improving markers of cardiometabolic health and performance among high-stress occupations, such as firefighters, as well as the need for additional work in this area.

This excerpt from Strength Training, Second Edition briefly details hormones and their role in the human body.

Show Up and Serve: How to Communicate, Connect, and Captivate Your Way to a “Yes”

The daily energy requirements of tactical personnel are highly variable, depending on gender, body composition, activities performed, age, and environmental conditions.