Molly Binetti, Women’s Basketball Performance Coach for the University of South Carolina, and return co-host for the 100th episode of the NSCA Coaching Podcast, Scott Caulfield, Director of Strength and Conditioning for Colorado College, talk to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about coaching philosophy. Topics under discussion include navigating strength and conditioning careers, creating value, and building a better weight room environment for athletes. Find Molly on Twitter: @CoachBinetti or Instagram: @mbinetti22 | Find Scott on Instagram: @coachcaulfield | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

Traditional lower-body resistance exercise alone may not be an optimal means of developing agility. Further, the effectiveness of straight-sprint training on agility performance has not been well established. In contrast, jump training, including loaded jump squats and horizontal and lateral jumps, holds promise.

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

Scenarios that provide a stimulus relevant to the sporting environment may help athletes develop better anticipation skills through the refinement of search strategies, response speed and accuracy, pattern recognition, and decision-making abilities.

This section from the book, Developing Endurance, gives an overview of how to plan and develop a program for endurance athletes by following four steps.

The periodization of training is facilitated by a hierarchical structure that allows for several distinct interrelated levels that can be used in the planning process. Each level of the periodization process should be based on the training goals established for the athlete or team.

This brief excerpt breaks down agility into different target movement patterns to help develop an effective agility and quickness program.

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.