This three-part series will show how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework. This article addresses awareness of LTAD and why is it important for personal trainers.

Yancy McKnight, Head Strength and Conditioning Coach for football at the University of Texas, and Matt Van Dyke, Associate Director of Applied Sports Science at the University of Texas, discuss how they keep everyone on the same page with the use of data to program training, create buy-in, and prepare their athletes for the demands of the game.

This article aims to provide a good understanding of sleep health and the way it affects high performance populations.

This article presents evidence why the log press may be a viable alternative exercise for the clean and jerk for some populations.

This article in NSCA Coach examines practical strategies to mitigate LEA and enhance performance in female soccer players. Visit NSCA online to learn more on sports science and exercise research.

In this session from the 2015 NSCA TSAC Conference, Matt Wenning explains the sumo deadlift, a foundational exercise for maximal strength development and a tool that is essential to the tactical population due to its movement pattern. The ability to learn proper technique and progressions with this exercise can help to improve a tactical athlete’s performance and decrease the likelihood of injury because it trains major muscle groups and multiple joints at the same time.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

Brice Long, Director of Human Performance Experience at O2X, talks to the NSCA Coaching Program Manager, Eric McMahon, about O2X’s holistic approach for fire, police, military, and federal agencies. Topics under discussion include the value of training as a firefighter, physical tests and assessments in the National Guard, and being diverse in your skill sets as a coach. Find Brice on Instagram: @o2xhumanperformance or Twitter: @o2xhp | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

If you want to have control of your earning potential as a personal trainer, it is important to master the art of the sale. With the help of this sales process and closing system, you will be able to confidently close more sales and help more clients.

This article briefly reviews the importance of the stretch-shortening cycle in power production.