Dr. Brian Shilling, Chair of the Kinesiology & Nutrition Sciences at UNLV and former President of NSCA Foundation, and Dr. Andy Galpin, Professor in the Center for Sport Performance in charge of the Biochemistry and Molecular Exercise Physiology Lab at California State University, Fullerton talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the University programs that they work for, their involvement in research, and the and process of grants for strength and conditioning coaches.

This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.

Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

In this session from the NSCA’s 2017 Personal Trainers Conference, Andy Galpin teaches a unique approach to exercise selection that reduces programming time while allowing the selection to be individualized based on client needs.

Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.

Historically, patients who undergo reverse total shoulder arthroplasty/ replacement (rTSA) procedures receive much stricter activity limitations for sports and resistance training endeavors in comparison to the traditional total shoulder arthroplasty/replacement. This may cause confusion amongst personal trainers about safety as it relates to designing resistance training programs for these patients.

With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.

NATCON 2022