The “7 Secret Weapons to Sales Success” were developed through interviewing some of the most successful personal trainers in the country, capturing the most relevant concepts from over a dozen sales books, and, most importantly, applying these concepts in the field with actual trainers. In this session from the 2015 NSCA Personal Trainers Conference, Robert Lewis Jr. empowers fitness professionals to take their career to new heights.
Personal trainersOrganization and AdministrationProfessional Development
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Between the physiological, cognitive, and tactical skill demands, this article explains why fighter pilots should be considered tactical athletes and have access to resources like a professional sport athlete.
This NSCA Coach article summarizes key findings on coach-focused strategies to help educators use resistance training to support healthy youth development. Visit NSCA online to read more on mental health and youth sports.
CoachesExercise ScienceExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyBasic Pathophysiology and Science of Health Status or Condition, Disorder, or DiseaseProfessional Development
This article presents the shoulder taps, which could serve as a more time-efficient screening tool for tactical operators. Although this article will present the shoulder taps as an assessment modality, it may be expanded upon and prescribed as an exercise for the purpose of improving trunk, hip, and shoulder stability.
TSAC FacilitatorsExercise TechniqueProgram designTesting and Evaluation
In this lecture from the NSCA's 2014 TSAC Conference, Katie Sell talks about the unique demands and skills required of wildland firefighters. Because wildland firefighters are involved in many different disciplines, Katie stresses the importance of fitness for not only job performance, but survival.
TSAC FacilitatorsProgram designTesting and Evaluation
This session from the NSCA’s 2015 TSAC Annual Training provide examples of how different agencies (i.e., fire, military, and police) have implemented legally defensible fitness tests. Previous experiences will be shared as well as general recommendations on how to implement a scientifically-based testing battery.
TSAC FacilitatorsProgram designTesting and EvaluationClient Consultation|AssessmentLegal Issues
In recent years, performance and prevention strategies have grown to include monitoring training load (TL) to understand fatigue and the potential effects of fatigue on training adaptation and performance.
Personal trainersTesting and EvaluationClient Consultation|Assessment
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.